The main aim of guerrilla marketing is to get the most of your advertising budget whereas viral marketing will not cost you anything. In marketing is is vital to get the most out of your advertising campaign, the companies future depends on it.
In guerrilla marketing, advertising gimmicks such as t-shirts with Dora and Barbie, J Crew, or La Coste, are used to spread a subliminal message to buy a product. A diversified campaign using merchandise such as posters, hats, collectibles and similar that advertise a product that the company want to sell can be used, however there are costs involved with this. The merchandise does make money hoever this is a smaller source of income than the product in which it advertises. This is a tried and tested marketing strategy which has proved itself for decades however does require an initial investment in order to see results.
Viral marketing is much less expensive because the benefits of a product, or the excitement of a blog or video, are spread by internet users. The “hits or clicks” created are brought about by traffic brought about by viral marketing. It is the number of “hits or clicks” the website receives which then determines where the website ranks in search engines such as Google, Bing and Yahoo! The more hits or clicks a site receives, the further up the list it will be on the trafficking sites, and the more monetary potential it will achieve. This is how most sites make the first page. Many large companies have chosen to adopt viral marketing as a strategy. Budweiser and Smirnoff are examples of companies who have been very successful using this strategy.
A comprehensive training course that can help you to learn and understand about viral marketing is The Complete Guide to Traffic. Included in the course module of The Complete Guide to Traffic is an explanation on the importance of viral marketing, how it can be used, how to create a multimedia campaign and finally how to use SEO (Search Engine Optimizatioin) to increase the effectiveness of your website. An understanding into what it takes in order to succeed in online marketing is what the course helps to put a accross to indivduals, businesses and agencies. An investment in this is something that should not be overlooked. You can increases your chances of success in the future by learning today.
